Using aggregated market data from participating facilities, the free PGA Operations Benchmark gives operators the power to make data-driven decisions.
The PGA Operations Benchmark is the only way to truly understand how your course compares to the market. Our benchmarks offer the clearest picture of overall facility performance and empower operators to make informed decisions that are backed-up by independent data.
Your custom report is compiled monthly and presented in an interactive online format. It’s the easiest way to see and understand key market factors that impact your business—all at your fingertips. This free service is provided in partnership by the PGA of America and Sagacity Golf.
January 2022 Monthly Public Benchmarks
How do you compare to January National numbers? Sign Up to see how you stack up.
Last year was the best year for golf we’ve seen in a long time.
But everyone else had a great year too.
How do you know how your performance stacks up to the market? How does your facility truly perform?
To answer these questions, golf course owners and operators are turning to PGA Operations Benchmark.
We start with a comparison of your total rounds, green fee revenue and average rate. For each, you see the market number, an index showing if you are above or below the market, and how the index changed from last month. It’s a powerful snapshot of current performance and shows how you’re trending.
Rounds & Rates by Category
Just like the clubs in your golf bag deliver different results on the course, Rate Categories deliver different results for your facility. Group rounds typically deliver the highest yield, followed by Public, and Promo. Cardholder and Member are rounds played by your most “loyal” golfers, and Comp and Barter rounds should be watched closely. By taking all individual Fee Names from your tee sheet and mapping them to common categories, PGA Operations Benchmark offers you the ability to evaluate how you fill your tee sheet compared to the market.
Revenue & Average Price by Category
For most facilities, Green Fees & Cart Fees account for more than 80% of Revenue by Category. Here you compare your main revenue category to the market along with your other major categories like Retail/Merchandise, Food & Beverage, and Driving Range. The percentage of sales for each category is compared to the market along with the average price per item. It’s a clear measure of how each sales category stacks up with your peers.
Round & Green Fee Benchmarks
Using Sagacity Golf’s TruDemand Technology, see how much more green fee revenue can be generated by implementing demand-based price optimization. Forecaddie knows the hourly demand for tee times at your facility and can confidently project these revenue gains. Don’t leave this money on the table every month.
Frequently Asked Questions about the PGA Operations Benchmark